If I had to pick one framework that gave me clarity in marketing, it’s this: STP—Segmentation, Targeting, and Positioning. Once I understood this trio, my campaigns went from scattered to strategic.

At first, I used to market to everyone. “The more eyes, the better,” I thought. But here’s what I learned the hard way: when you try to reach everyone, you actually connect with no one. That’s where segmentation comes in. It’s about dividing your market into clear groups—based on lifestyle, needs, income, preferences—so you don’t waste energy shouting into the void.

Next is targeting. Once I identify my ideal segment, I go all in. Whether it’s first-time homebuyers, digital freelancers, or small business owners—I craft my message specifically for them. And believe me, when people feel like you’re speaking directly to their world, the response is on a different level.

Finally, positioning is where you place your brand in their minds. What makes you stand out? Why should they choose you? I always ask myself: how do I want to be remembered—premium? practical? purpose-driven? The clearer your position, the easier it is for people to say yes.

STP changed everything for me. It helped me move from “just another seller” to someone who builds connection and trust. And in marketing, trust is the real currency.