Back when I was new to marketing, I thought product strategy was just about having a good product. If it looked nice, had good features, and worked well—that should be enough, right? I was wrong.

Product strategy is so much deeper. It’s about how your product fits into people’s lives. It’s how you package it, name it, improve it, and most importantly—how you make it feel different from everything else out there.

One of the biggest lessons I learned is that people rarely fall in love with a product just because of its specs. They fall in love with the story behind it. The feeling it gives them. The promise it delivers. Whether I’m selling a physical item like honey, or something big like a condo unit, I always ask: “What transformation does this product offer?”

Your product strategy should evolve with your market. What worked before might not work tomorrow. Trends shift, preferences change, competitors innovate. That’s why I always look at the entire product life cycle—launch, growth, maturity, and even decline—so I can plan improvements before things plateau.

In my experience, a strong product strategy isn’t about being the best in every way. It’s about being the best choice for a specific someone. That’s how you create loyalty, not just one-time sales.