From what I’ve seen, even the best product can flop if it doesn’t reach the customer effectively. That’s where distribution strategy comes in—it’s all about the how, where, and when of getting your product to your buyer.

In my own projects, especially in real estate and physical product sales, I’ve learned that convenience is king. People don’t just want good products—they want them easily accessible. Whether it’s choosing the right property location, having flexible site visits, or offering online reservations, distribution is more than logistics—it’s part of the experience.

When I started selling online, I realized that channels matter. Sometimes, selling through third-party platforms helps expand your reach. Other times, owning your channel—like a website or a physical office—gives you more control. Each has its pros and cons, and the best strategy depends on your goals and who you’re serving.

Also, partnerships can be game-changers. Working with brokers, delivery providers, or retail partners allowed me to scale faster than doing it all alone. The key is to make sure everyone in the chain understands the value you’re delivering, so the customer gets a seamless experience from start to finish.

Distribution isn’t just about movement—it’s about momentum. And when your product flows smoothly into your customers’ hands, everything else falls into place.