Chapter 7 of Richard L. Daft’s Management focuses on the crucial aspects of planning and goal setting within organizations. This chapter explores how managers can effectively set objectives, create plans to achieve these objectives, and ensure alignment between organizational goals and actions. Planning is presented as a foundational management function that guides decision-making and organizational direction.
7.1 The Importance of Planning and Goal Setting
- Purpose of Planning:
- Definition: Planning is the process of determining an organization’s goals and the means for achieving them. It involves deciding what needs to be done, when, how, and by whom.
- Importance: Planning provides direction, reduces uncertainty, minimizes waste, and sets a standard for controlling performance. It aligns the organization’s efforts towards achieving its mission and vision.
- Goals and Plans:
- Goals: These are desired future outcomes or targets that an organization strives to achieve. Goals provide a sense of direction and focus for the organization.
- Plans: Plans outline how the organization will achieve its goals. They specify the actions needed, the resources required, and the timelines for achieving the goals.
7.2 Levels of Goals and Plans
- Hierarchy of Goals:
- Mission Statement: At the top of the hierarchy is the organization’s mission statement, which defines its fundamental purpose and values. It answers the question, “What is our reason for being?”
- Strategic Goals: Strategic goals are broad statements of where the organization wants to be in the future. They focus on long-term objectives and are typically set by top management.
- Tactical Goals: Tactical goals are the specific outcomes that major divisions or departments must achieve to support the organization’s strategic goals. These goals are set by middle management and focus on the medium term.
- Operational Goals: Operational goals are specific, measurable results expected from departments, work groups, and individuals. They are short-term and focus on the day-to-day activities that support tactical goals.
- Types of Plans:
- Strategic Plans: These are the action steps by which the organization intends to achieve its strategic goals. Strategic plans cover a longer time frame, often three to five years, and address the organization as a whole.
- Tactical Plans: Tactical plans define the actions and resource allocation necessary to achieve tactical goals. They typically cover a shorter period, such as one year, and are more specific than strategic plans.
- Operational Plans: Operational plans specify the detailed actions that individuals and groups must perform to execute tactical plans. These plans are very short-term, often weekly or monthly, and are highly detailed.
7.3 The Organizational Planning Process
- Steps in the Planning Process:
- Develop the Plan: The first step involves defining the mission, vision, and set strategic goals. Managers assess the organization’s environment and resources to determine opportunities and threats.
- Translate the Plan: The strategic goals are broken down into tactical and operational goals. This includes developing action plans, allocating resources, and setting deadlines.
- Plan Operations: At this stage, specific operational plans are created, including schedules, budgets, and resource allocations. These plans detail the day-to-day activities needed to achieve tactical goals.
- Execute the Plan: Managers implement the plans by assigning tasks, motivating employees, and monitoring progress. Effective execution requires strong leadership and communication.
- Monitor and Learn: The final step involves reviewing and assessing progress towards the goals. Managers compare actual performance with the planned objectives, take corrective action if necessary, and learn from the outcomes to improve future planning.
7.4 Goal Setting in Organizations
- Characteristics of Effective Goals:
- Specific and Measurable: Goals should be clear and specific, with measurable outcomes. This makes it easier to assess progress and success.
- Defined Time Period: Goals should have a specific time frame for completion. Deadlines create a sense of urgency and help prioritize tasks.
- Challenging but Realistic: Goals should be ambitious enough to motivate employees but also achievable given the organization’s resources and constraints.
- Linked to Rewards: There should be a clear connection between goal achievement and rewards. This motivates employees to focus their efforts on achieving the goals.
- Management by Objectives (MBO):
- Definition: MBO is a systematic process in which managers and employees set objectives for the employee, agree on the criteria for measuring progress, and review performance against the objectives.
- Process:
- Set Goals: Managers and employees collaboratively set specific, measurable goals that align with organizational objectives.
- Develop Action Plans: Employees develop action plans to achieve the goals, detailing the steps and resources required.
- Review Progress: Regular reviews are conducted to monitor progress and make adjustments as needed.
- Appraise Performance: At the end of the period, performance is evaluated based on how well the objectives were met. Success may be rewarded through promotions, bonuses, or other incentives.
- Benefits and Limitations of MBO:
- Benefits: MBO encourages employee participation, improves communication, clarifies expectations, and aligns individual performance with organizational goals.
- Limitations: MBO can be time-consuming and may focus too much on goals at the expense of flexibility. It may also lead to excessive pressure on employees if goals are not realistic.
7.5 Planning for a Turbulent Environment
- Contingency Planning:
- Definition: Contingency planning involves identifying alternative courses of action that can be implemented if the primary plan fails or if the environment changes significantly.
- Purpose: The goal is to prepare the organization to respond effectively to unexpected events, such as economic downturns, natural disasters, or changes in market conditions.
- Scenario Building:
- Definition: Scenario building involves developing multiple, plausible future scenarios based on different assumptions about how the external environment might change.
- Usefulness: By considering various scenarios, managers can better anticipate potential challenges and opportunities, and develop strategies that are flexible and resilient.
- Crisis Planning:
- Definition: Crisis planning involves preparing for sudden, unexpected events that could harm the organization or its stakeholders. These events may include natural disasters, technological failures, or major disruptions to business operations.
- Crisis Management: Effective crisis management requires a well-developed crisis plan, a clear communication strategy, and the ability to act quickly and decisively. Managers must ensure that employees are trained to respond appropriately in a crisis.
7.6 Innovative Approaches to Planning
- Set Stretch Goals:
- Definition: Stretch goals are highly ambitious goals that push the organization to achieve more than it thought possible. They are designed to inspire innovation and drive significant improvements in performance.
- Benefits: Stretch goals can motivate employees to think creatively and challenge the status quo. However, they must be carefully managed to avoid demotivation if they seem unattainable.
- Use Performance Dashboards:
- Definition: A performance dashboard is a visual display of key performance indicators (KPIs) and other important metrics that provide managers with real-time information about the organization’s performance.
- Purpose: Dashboards help managers monitor progress towards goals, identify areas needing attention, and make informed decisions quickly.
- Deploy Intelligence Teams:
- Definition: Intelligence teams are groups of experts from various departments who work together to gather and analyze information about the organization’s environment. Their insights help managers anticipate changes, spot trends, and develop strategies.
- Role: Intelligence teams are especially valuable in turbulent environments where rapid changes require quick and informed decision-making.
Key Takeaways
- Planning is Fundamental: Effective planning is essential for achieving organizational goals. It provides direction, reduces uncertainty, and ensures that resources are used efficiently.
- Goal Setting is a Collaborative Process: Successful goal setting involves collaboration between managers and employees, aligning individual objectives with the organization’s overall mission and strategy.
- Adaptability in Planning: In a rapidly changing environment, organizations must be flexible and prepared to adjust their plans through contingency planning, scenario building, and crisis management.
Study Tips
- Understand the Hierarchy of Goals: Be clear about how mission statements, strategic goals, tactical goals, and operational goals align and support each other.
- Master the MBO Process: Focus on how Management by Objectives works and its advantages and limitations in different organizational contexts.
- Emphasize Flexibility: Recognize the importance of adaptability in planning, especially in uncertain or volatile environments. Consider how contingency planning and scenario building can help organizations stay resilient.
This discussion of Chapter 7 provides a comprehensive understanding of how effective planning and goal setting can guide organizational success and adaptability, especially in today’s complex and dynamic business environment.