If there’s one element in marketing that people underestimate, it’s pricing. I used to think pricing was just about covering costs and adding a markup. But through experience, I realized pricing sends a message—sometimes louder than your ads ever could.

Price tells people how to perceive your product. Set it too low, and they might think it’s low quality. Set it too high without the right positioning, and they’ll walk away. The trick is finding that sweet spot—where your price reflects the value people feel they’re getting.

For example, in real estate, I’ve seen how a slightly higher price point can create a sense of exclusivity. But that only works if the experience and visuals match the tag. With more affordable offers, the focus shifts to maximizing perceived value—like highlighting flexible payment terms or add-on features.

One thing I’ve learned: pricing isn’t fixed—it’s a strategy. I’ve adjusted prices based on competition, customer feedback, and even seasonal trends. And sometimes, a well-placed discount or bundle can drive more conversions than a big campaign.

In the end, the right price isn’t just what you think it’s worth—it’s what your market is willing to pay for the outcome they expect. And knowing that difference can make or break your business.