If there’s one thing I’ve learned that changed the way I do marketing, it’s this: People don’t always buy for the reasons you think they do.

Understanding consumer behavior isn’t just about knowing who your customers are—it’s about why they make the decisions they do. And trust me, it’s not always logical. People are influenced by habits, emotions, culture, trends, even what their friends say online.

I remember launching a campaign that I thought was perfect—visually polished, packed with product features. It flopped. Why? Because I wasn’t speaking to what my audience really cared about. Once I started listening—reading comments, talking to customers, observing how they actually behave—that’s when things clicked.

I learned that people don’t buy a condo because it has the biggest floor area. They buy because they imagine the life they’ll have there. They don’t choose a product because it’s cheapest. They choose it because it feels right, aligns with their values, or gives them peace of mind.

When you really understand your customers—what drives them, scares them, excites them—you don’t have to push your product. Your message naturally connects. And in today’s world, connection is everything.